For better or worse, the Disney Parks appear to be moving in the direction of singularly-themed lands: experiences and sections of the parks that usher guests into the world of a solitary film or franchise. Many of these areas have flourished or are expected to flourish upon their debut (Cars Land, Toy Story Land), while others have run their course without any major updates to their attractions or source material (a bug’s land).
Franchise-based lands may not be the only method by which Disney continues to expand its properties in the years to come, but there’s no denying their popularity with guests. These days, it takes more than a snazzy roller coaster or charming dark ride to captivate the average theme park visitor. Instead, parkgoers have come to appreciate and expect total immersion in the stories they love, from the crooked bends of Universal Studios’ Diagon Alley to the quaint storefronts of Disney California Adventure’s Radiator Springs.
While Disney is doing everything they can to capitalize on this trend—Star Wars: Galaxy's Edge and Marvel Land are both set to open over the next several years—the company still has a treasure trove of films and franchises to provide ample inspiration for a variety of themed areas within their parks. Here are just five concepts for franchise-based lands that the Disney Parks have yet to tap into…
IncrediLand (The Incredibles and Incredibles 2)
Location: Hollywood Land (Disney California Adventure)
Marquee attraction: A Star Tours-esque motion simulator with randomly-generated villains and scenarios for the Parr family—and their newfound superhero sidekicks—to tackle. Potential villains may include Syndrome, the Underminer, and Screenslaver, among others.
Yes, “IncrediLand” is an incredibly silly name (“Metroville” would also work, though it’s arguably less exciting in the same way that Disney passed over “Radiator Springs” for “Cars Land”), and yes, the Incredicoaster is already scheduled to debut at Pixar Pier next week. There’s plenty of rich source material left to be mined here, however, from a Blue Bayou-tier dining experience inside a volcano to a Baby Jack-Jack Laugh Floor (or, for the not-too-squeamish, something along the lines of Stitch’s Great Escape!, with Jack-Jack throwing a temper tantrum and manifesting in his various superbaby forms). Thematically speaking, a superhero-infused 60s vibe would allow for a plethora of fun, colorful meet-and-greet areas and photo opportunities, while simultaneously solving the problem of the mismatched areas behind Hollywood Land’s main thoroughfare.