Pro: Disney can create a more thoroughly immersive environment and make fans feel like they’re truly stepping into a film.

Image: Roderick Elime, Flickr (license)

Anyone who's stepped foot in Cars Land knows the feeling: There's nothing like seeing a beloved film come to life. While Disney has long cultivated a reputation for attention to detail—down to the gas-lit streetlamps and horse-drawn cars of Main Street, U.S.A.—the idea of totally immersing guests in a single film is less than a decade old. Of course, total atmospheric immersion isn't the endgame here. If the features of Star Wars Land are fully realized when the area opens to the public in 2019, for example, visitors will not only be able to enjoy an actual corner of the Star Wars universe, but be able to participate in the stories, too: taking control of the Millennium Falcon during a crucial battle, conversing with droids in front of the cantina, and more. Though not unprecedented (think Universal Studios' Diagon Alley and Hogsmeade), these immersive experiences can be infinitely varied and keep guests coming back for years to come —not just because they’re drawn to the nostalgia of their favorite theme park, but because they know they’ll be able to experience something completely new each time.

Con: Themed lands that revolve around one film or franchise may alienate a substantial number of Disney fans.

Image: Maria Ma, Flickr (license)

How many times have you heard someone (usually an adult someone) decry the power ballads and snowman soliloquies of Frozen? Or come face-to-face with someone who couldn’t care less about the politics of blowing up the Death Star? The Disney Parks were never going to please everyone, no matter how generic or specialized or whimsical or cutting-edge they became. With that said, however, entire themed areas that revolve around a singular film or franchise may alienate more guests than, say, Tomorrowland’s eclectic mish-mash of space paraphernalia, Star Wars-themed simulators and Toy Story references would. In Tomorrowland, as with any other generic Disney land, you can pick and choose which films to interact with. In Toy Story Land, however, there won’t be something for everyone—just a lot of somethings for Toy Story aficionados.

Right now, it's easy enough to tell those visitors to go enjoy any of the other attractions and lands in Disneyland and Walt Disney World. The only time it gets tricky is when you have something like Walt Disney Studios Park in Paris, where parkgoers who may not enjoy Star Wars, Marvel, or Frozen might start second-guessing their decision to purchase tickets for the day.