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3. Facebook – Spaceship Earth

Image: Facebook

Spaceship Earth is a ride about how we, as humans, communicate. It tells our story from cave paintings, to written language, to the printing press, to the internet. But, it only tells part of that story, because once the internet came around, the entire game changed.

Think about your Facebook page. Think about all the moments you've shared on it. Think of all the photos of you that exist on it, from that embarrassing party in high school all the way up through your wedding, or the birth of your child. Think of all the status updates: the moody musical lyrics, the birthday wishes, the celebratory moments. Think of how many of those moments you've witnessed on your friends' pages. Facebook succeeded in recreating the human social experience online, and it did it so well, its founders became billionaires in the process.

I love Spaceship Earth, don't get me wrong. But where it falters is in its ending. The current video version feels tacked on, and the ride itself is worthy of something much grander. Why not take the opportunity to showcase how truly far we've come? Communication didn't end with the internet, it was just the beginning – and the world we live in now is more interconnected than any of us could have possibly dreamed of. You can stay in touch with friends halfway across the world with nothing more than the click of the mouse or the swipe of a finger. Why can't Spaceship Earth end by telling that story?

That type of overhaul requires an investment of millions of dollars, which is why it would need a new sponsorship agreement. And you know what's cooler than a million dollars...

2. Pixar – Imagination

Image: Pixar

While Journey into Imagination with Figment may get unfairly criticized, the fact remains that it is far from one of Disney's best attractions. With Captain EO seemingly on its last legs, and with Figment's attraction never quite clicking with fans the same way the original did, it seems likely an overhaul would be coming.

And, while I'm cheating a bit with this one, why not bring Pixar aboard as sponsors?

Other than Disney itself, there is no one word more synonymous with imagination and creativity than Pixar. Yes, Disney owns Pixar, but that shouldn't matter. If General Motors can hand off sponsorship of Test Track to Chevrolet, I don't see why Pixar can't sponsor a Disney attraction. And, there's probably no attraction more in need of some Pixar love than the Imagination pavilion. These are the people behind Finding Nemo, the Incredibles, Wall-E, and Up – they know what sparks the imagination. Picture a Figment attraction designed by these people. Wouldn't that be wonderful?

While it may seem a bit silly, this one actually makes the most sense of the lot. Disney's current strategy relies on synergy between its theme parks and its films. For example, Pirates of the Caribbean became a classic Disney film, and Frozen is now getting its own attraction at Epcot. Ideally, the film division and theme park division feed each other, making both stronger. And so, Pixar could overhaul the Imagination pavilion to create a new, breathtaking story surrounding Figment – and, eventually, that attraction could be adapted into a film, thereby making everyone at Disney more money.

See, Disney? I did all the hard work for you. Just make it happen.

1. Apple – Horizons

The reason we all still drone on about Horizons is that it was special among Epcot's early attractions. While the others were all focused on one concept or discipline, Horizons took its view from afar. It wasn't so much concerned with what cars might look like in the future, or energy, or phones. Instead, it asked how we might be different in the future. It was ambitious and broad, and in letting you choose your own ending, it was personal and intimate.

Horizons followed in Walt's footsteps in that it tried to imagine a future for humanity, and it wanted to show you what that future could look like. Walt was obsessed with the future, and he always wanted to do his part to make it a better place.

The Walt Disney Company of today doesn't have have that same world-changing ambition that its founder had. But, its friend Apple absolutely does.

Apple, much like the Walt Disney Company of the 1970s-1980s is still trying to land on its feet after the passing of its singularly influential founder. Unlike Disney, however, Apple still seems committed to pursuing the vision of the future its founder had, even if that means faltering along the way. That's not to say Disney is doing anything wrong – they're a media and tourism company, not a tech giant – but their goals have undeniably changed since Walt was in charge.

And so, if Disney really wanted to bring the future back to Future World, they'd need to recruit the company that is most obsessed with making it a reality, and they'd need to work with them on building an attraction that makes us feel as excited about the future as they do. Give them the opportunity to show us what the future really might look like.

Because, at the end of the day, there's no way the company that made the iPhone, the iPad, and the Apple Watch thinks the future is going to be anything less than astounding.

Well, OK – maybe not the Apple Watch, but you catch my drift.

 
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Comments

YES. A million times YES! Gosh I hope there's a Disney exec or two, or ALL OF THEM that read these.

I actually think Google would be better served as a sponsor for Horizon's

Totally agree. Personally, I see Google more as pushing the bounds of tech than Apple. But since Disney and Apple are so close, probably wouldn't happen. Also, as great as showing the inter-connectivity of Facebook would be for Spaceship Earth, I don't think Disney wants to join forces with Facebook. Considering Disney is one of the most trustworthy brands to most people and, let's face it, Facebook is seen by many as an element of Big Brother watching (something Disney tries to steer away from), I don't think they would work well. Plus, Siemens seems to do a pretty good job with everything, sponsoring Illuminations, Osbourne Lights, and Disneyland's Small World

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