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3. Don't be afraid to replace good attractions with great ones

Universal's Jaws attraction was absolutely a wonderful attraction. It perfectly balanced humor and thrills and took guests inside one of the most memorable summer films ever made. That film, Jaws, is still as culturally relevant as it was when it was released, and Universal's choice to remove the attraction was somewhat controversial.

But, while Jaws was good, the Diagon Alley expansion of the Wizarding World of Harry Potter is something else entirely.

It's a big risk removing a solid attraction, and Universal showed great fearlessness in doing so. Clearly, they were confident they could deliver on the Diagon Alley experience, and that confidence was not misplaced.

Disney, on the other hand, is often reticent to remove some of their older attractions.

Now, there are good reasons for this – Disney's fan base is also significantly more rabid and passionate than Universal's, and removing any attraction causes a minor uproar among generations of parkgoers. That's totally understandable. But that doesn't mean Disney should let older, staid attractions operate when that space could be better used by other experiences.

Disney's has had great success with this in the past – removing Food Rocks in favor of Soarin', or The Legend of the Lion King in favor of Mickey's Philharmagic. They simply need to do more of it, and be more fearless in attempting it.

While I may personally disagree with removing Maelstrom at Epcot (mostly for larger thematic/aesthetic reasons), Disney is showing more of a willingness to change things, which is a start.

4. Swing for the fences

Universal doesn't care. Build a new hotel? Sure. Open a massive new attraction? Definitely. Build yet another new attraction while another is being opened? Go right ahead. They've been expanding so aggressively and so quickly that they clearly see an opportunity to take some of Disney's market share, and they are seizing that opportunity.

Disney hasn't taken a swing like that in over 15 years.

To be fair, Disney is such a large entity that small/medium changes are really all they need to stay successful, and they're already operating on such a large scale, that a swing for the fences would have to be pretty big.

Still, thus far, they haven't really done it. New Fantasyland is nice, but frankly, it was a much-needed expansion that arrived about 10 years later than it should have. The rumored development of Disney's Hollywood Studios has the potential to be a big hit, but it's still unclear if Disney will be able to deliver an overhaul quite up to the level that park needs.

Disney has mostly maxed out on hotel accommodations, and barring a big change, won't need to construct another resort in the near future.

And so, that leaves one obvious choice for Disney if they really wanted to lean back and let it rip: the fabled fifth park.

Disney, however, is comfortable at the moment. Universal is there, but not threatening. They can continue on their schedule and, likely, will be just fine.

But stay tuned – at some point, Universal will wake the sleeping giant, and when they do, be sure to stand clear of the doors.

 
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Comments

I have found that Walt Disney World employees are not as friendly as everyone suggests! Iv'e seen them snap at people for various infractions, complain about schedules & act very stressed. 500 IT cast member jobs were recenly eliminated for more contracts over seas. The cast member in Diagon Ally never break Wizarding character & the prices are more reasonable at Universal. Overnight stays are seriously better at Universal. We stayed at Cabana Bay Beach Resrt for $69 in Sept & got a huge room, incredible beds & way more amenities than the budget motel 6's that Disney has named Sports, Music, & Movies!!! Disney feels old, while Universal feels fresh & new! Anyone who say Univesal is not an "all day experience" has to be missing many of the parks attractions. I used to love going to Walt Disney World, but we had 3 awful experiences in a row & so far that has never happend at Universal...

The new Star Wars attraction will feature a mix of both the old films and the new films. They are not ONLY going to be based off the new movies. Read the Iger quote again.

One of Disney's problems seems to be their over zealous pursuit of the young princess demographic. Everything now seems to be catered to the 3-9 year old girl. The last great E-Ticket attraction was Expedition Everest, and that was almost 10 years ago! They are so slow and deliberate that Universal has leaped past them with technology and thrills. I still LOVE Disney and would chose their parks any day over Universal, its time for them to get serious about creating new attractions and experiences on the cutting edge of technology. They have plenty of material to draw from. They simply have to get off autoidrive and let their Imagineers go wild.

I went to both Universal and Disneyworld a few months ago, of the 2 parks Universal Studios is my favorite, because I like how universal keeps their parks fresh with new attractions like the Transformers and the new Harry Potter section at universal island of adventure, I noticed a new ride being built next to Jurassic park area at universal which I heard was going to be about King Kong can't wait for that one.

The problem with Universal is it is not as family friendly. Please, I loved Harry Potter world but selling booze in the line to the ride? really? And the drunks there are a pain. Folks walk into your photos, bump you and are just rude and I don't see any of that at Disney. Disney made some big mistakes like getting rid of Off Kilter and Maelstrom but they are still a better park in my view to visit. People are nicer, parks are cleaner and feel safer than Universal

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