Why would Disney bother doing any of this? It doesn't matter whether 10,000 items are sold to 10,000 customers or all go to just one customer: the profit is the same.

The online solution simply wouldn't work.
All it takes to circumvent that process is to have multiple MDE accounts under different email addresses running on multiple devices.
I actually think that would make matters worse rather than better

You should be telling this to the people that can make a difference. Also the cast members need to be monitored on these same issues.

I really don't think most of those suggestions would really curtail it too much. The wristband might help but you'll still get people who will double-back if possible. Using the Shop Disney app wouldn't help at all - individuals can create multiple MyDisney accounts based on separate email addresses. They'd just log out and sign back in under a different account to double/triple/quadruple dip.

I think the best solution would be to tie limited edition merchandise purchases to the TICKET/AP used to enter the park that day. Buy an item, tap your magic band. I suppose a hard core scalper could buy separate tickets and tie them to different magic bands, but it'd be much more costly for them to do so.

My 2 cents

I think Disney needs to fix this problem. There have been several times where I was unable to get an item only to find it on eBay for 3x the price which I would not pay. You have too many people buying season passes just to get merchandise from the parks and then double, triple, or quadruple the price on sites like eBay and Amazon.

I agree that something should be done. Perhaps the Magicbands could be used to track itemized purchases of limited ediition merchandise. If the Magic band can track where you are in the parks, it should be able to track what you have bought, and alert cast members inbshops when your purchase limit on limited merchandise has been reached.

I would agree with limiting it giving everyone a fair chance. 1. I'd like to know how you find out about limited edition sales and 2. If it were some type of band it would be nice to see Disney use an echo friendly reusable system.

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