Thorpe Park confirms Angry Birds Land for 2014 seasonBy Nick Sim, Friday, January 10, 2014 10:52
Thorpe Park will open a new land themed around the Angry Birds mobile game for the 2014 season, the park has announced.
The headline attraction in Angry Birds Land will be the Angry Birds 4D Experience, which will use "high impact special effects" to bring the Angry Birds characters to life. It has been developed jointly by the game's creators, Rovio, and 3D animation specialist 3DBA. Simworx, which has devised a number of similar 4D attractions, is developing the 4D theatre that will house the attraction.
Angry Birds Land will also incorporate the existing Detonator drop tower, which will be "invaded" by roosting mischievous birds. A dodgems ride will also be installed, with cars themed around Red Bird and the Bad Piggies.
Describing the new addition, Mark Fisher, Chief Development Officer at Thorpe Park's parent company Merlin, said: "We are very excited to be working with Rovio, and we see this as a long term strategic partnership with great benefits to both parties. Thorpe Park Resort is the UK's Thrill Capital, and we believe the ideal environment for Angry Birds 4D and theme park debut! Its young adult and family visitors are the core target audience of the Angry Birds franchise and no one is better placed than Merlin to capture the fun and humour of this fantastic IP – not least because most of my Magic Making colleagues are already great fans!"
Rovio's Director of Location Based Entertainment Dan Mitchell added: "It's great to be teaming up with Merlin Entertainments and THORPE PARK Resort, and we hope this will be just the first of many projects together. We are continuously looking to create amazing experiences for our fans by finding new ways to bring our characters from the digital world to the physical world. Having the game jump out of the screen and come alive around you is going to be incredible! We are confident that the partnership with Merlin, along with 3DBA, will bring this amazing experience to life."
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