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The Big Debate: Is it time for Universal Orlando to rebrand Wet 'n Wild?Submitted by Nick Sim on Saturday, June 29, 2013 08:00
In this week's poll, we ask whether you think that Universal Orlando should rebrand and retheme its Wet 'n Wild water park.
Rumors have been circulating in recent months that Universal Orlando could be on the verge of shutting down its Wet 'n Wild water park on International Drive, in favour of building an own-branded water park closer to Universal Studios Florida and Islands of Adventure. These were largely sparked by reports that the lease on the Wet 'n Wild property was due to expire imminently.
With the news that Universal has purchased the land that houses and surrounds Wet 'n Wild for $30.9 million, those rumors would appear to have been put to bed. Still, is it time for Universal to revamp Wet 'n Wild, which lags far behind Walt Disney World's water parks in terms of attendance?
Located in the heart of Florida's theme park hotspot, Wet 'n Wild has been around for longer than Disney's water parks, having opened in March 1977. It was acquired by Universal in 1998, but many guests who visit the park probably do not realise that it is owned and operated by the company, given its almost total lack of Universal-related branding.
Now that Universal has full ownership of both the park and the land it sits on, is it time to convert it into a unique movie-themed water park, bringing to bear the many strong brands that already live in Universal's theme parks? Or is Wet 'n Wild a strong enough brand to stand on its own two feet?
Is it time for Universal Orlando to rebrand Wet 'n Wild?
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