Disneyland Resort survey measures fan interest in Star Wars landBy , Friday, March 22, 2013 10:52
An online survey conducted by Disney has asked fans whether they would be interested in visiting a Star Wars land at the Disneyland Resort.
SlashFilm reports that the survey, sent to select Annual Passholders and other fans, asks: "How interested would you be in visiting a Star Wars themed land at the Disneyland Resort?"
Disney acquired Star Wars creator Lucasfilm in October 2012 for some $4.05 billion. It has already announced plans to revive the movie franchise with the start of a new trilogy in 2015, but has not revealed any specific plans relating to its theme parks.
The survey was captured on screen by Twitter user Ken Layne. Little other information about Disneyland's plans for a potential Star Wars land has been uncovered - to the extent that Layne later mocked SlashFilm for posting a story that amounted to little more than a reproduction of his tweets (presumably we're next in line for this treatment, given the lack of further detail that's available at present).
Yeah, we're going to get a Star Wars Land. The 11-year-old part of me is very pleased with this development. twitter.com/KenLayne/statu…
— Ken Layne (@KenLayne) March 20, 2013
We recently looked at where Disney might seek to exploit its ownership of Star Wars in its theme parks. This focused on Disneyland Paris, Hong Kong Disneyland and Walt Disney World, although rumours of a major update to Disneyland's Tomorrowland - which could include Star Wars attractions - have long been circulating.