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My Disney Experience smartphone app to replace Disney's Mobile MagicSubmitted by Nick Sim on Tuesday, July 31, 2012 07:34
Walt Disney World and Disneyland will replace their existing Mobile Magic smartphone application with a new offering dubbed "My Disney Experience", according to reports.
WDWMagic.com claims that the Walt Disney World version of the new app will be released in "beta" form in August, with a Disneyland version to follow later. Like Mobile Magic, it will provide key information such as attraction wait times, maps, park hours and information on rides and restaurants.
Unlike the original Mobile Magic app, My Disney Experience is not expected to be an exclusive to Verizon, and is also expected to be free rather than carrying a subscription fee. It will be available for Apple iPhone and iPad, as well as a range of Android smartphones. The previous app is due to be phased out in early 2013.
My Disney Experience is expected to be a key component of Disney's "NextGen" initiative, which will see a swathe of changes at its US theme parks. It is likely that it will be updated in future to add support for features such as the "XPass" system, which provides the ability for guests to pre-book timeslots during which they can experience rides and attractions without queuing.
Mobile Magic was initially rolled in 2009, with Verizon Wireless customers being charged $9.99 per month in order to use it. Non-Verizon customers were able to access a less detailed set of information through Walt Disney World and Disneyland's mobile websites. Free versions of the app were later released for iPhone and Android.